Improve Engagement Of Employees By Using Cause Marketing
by Sebastian Troup
Attracting customers to the company's products is always the big goal and many companies use cause marketing as a strategy for this. If given the opportunity, customers will buy products with social and environmental benefits, and this is data resulting from one corporate social responsibility study indicated that 92 percent of respondents agreed with this fact. It also has been found that more than 80 percent of global customers will tell their friends and other relations about the CSR efforts of the company.
The results are data favoring the establishment of strategic corporate giving program and the use of cause marketing for this program to be brought to your customers. However, it's not just the customers that are affected by these types of efforts.
A job where employees can make a very good impact is important to the employees happiness, and a study from Rutgers University found that more than 50 percent of workers and more than 70 percent of students agree that a meaningful job is highly important, ranking third in importance and only slightly less important than marriage. When the engagement level of a workplace with 10,000 employees is increased by a mere 5 percent, the estimated profits can increase by as much as $40 million, according to one recent study.
The best way to create employee engagement through cause marketing is to involve employees from every level of the organization right from the beginning. Discuss the business strategy and outline a range of potential causes that fall in line with it, and then create a framework for making a decision that everyone can take part in and fully support.
Of course, it is unlikely that 100 percent of your employees will wish to participate, but creative planning can make giving much easier for employees. There are many different options to consider that will keep the level of participation in your cause quite high.
A creative option can be donating a percentage of company profits to a local homeless shelter that the company supports, and this can be a good example. Automatic deduction donations made by employees through payroll deductions can provide an easy way to give. Two employees spending half of their day at work working at the shelter each week can also be arranged by the company.
A fundraising fun run can also be arranged by the company to raise funds for the homeless shelter, and a 5K run can be a great idea. Offering special prizes to workers who volunteer to work at the shelter on their own personal time can be an option, and also by donating company gift certificates for the homeless shelter's annual auction.
It is said that an employee who is empowered is also a committed employee. When a cause excites somebody, it can also be said that they may want to share this with people. The social networks enhance this desire more times and this is observed more than before. You can make this work for you by having your employees do this and in the process make them share information about you and your cause marketing activities; share these with their friends on Facebook and their followers on Instagram or Twitter, and especially mentioning their part.
If you give employee recognitions that are specific, they will get excited to share these things through their social networks, and this extra exposure also boosts more interest in your company and the causes supported by your company.
While employee engagement can be improved quickly and can yield nearly immediate results, it can disappear just as fast. Make sure that your cause marketing and employee engagement plans aren't just a passing fad.
If you can have employee engagement in the long term, it can be more effective and it also encourages a loyal and long standing workforce that have increased productivity and effectiveness. Employees that are with the company for long have tendencies to be better in their relationships with their co-employees, work better as a team member, and also with good tendencies to bring others into this engaging and committed effort also.
Sebastian Troup loves writing about philanthropic solutions for businesses and non profit organizations. To get more <a href="http://www.truist.com">examples of corporate social responsibility</a>, or to find help setting up a <a href="http://truist.com/recent-trends-in-corporate-giving-highlighted-in-annual-report/">corporate charitable giving</a> program, please check out the Truist.com site now.
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New Unique Article!
Title: Improve Engagement Of Employees By Using Cause Marketing
Author: Sebastian Troup
Email: articles@zerocompany.com
Keywords: corporate social responsibility,employee giving,employee giving program,workplace giving,corporate philanthropy,philanthropic solutions,online philanthropy,philanthropy
Word Count: 672
Category: Society
---------------------------------
siege auto
by Sebastian Troup
Attracting customers to the company's products is always the big goal and many companies use cause marketing as a strategy for this. If given the opportunity, customers will buy products with social and environmental benefits, and this is data resulting from one corporate social responsibility study indicated that 92 percent of respondents agreed with this fact. It also has been found that more than 80 percent of global customers will tell their friends and other relations about the CSR efforts of the company.
The results are data favoring the establishment of strategic corporate giving program and the use of cause marketing for this program to be brought to your customers. However, it's not just the customers that are affected by these types of efforts.
A job where employees can make a very good impact is important to the employees happiness, and a study from Rutgers University found that more than 50 percent of workers and more than 70 percent of students agree that a meaningful job is highly important, ranking third in importance and only slightly less important than marriage. When the engagement level of a workplace with 10,000 employees is increased by a mere 5 percent, the estimated profits can increase by as much as $40 million, according to one recent study.
The best way to create employee engagement through cause marketing is to involve employees from every level of the organization right from the beginning. Discuss the business strategy and outline a range of potential causes that fall in line with it, and then create a framework for making a decision that everyone can take part in and fully support.
Of course, it is unlikely that 100 percent of your employees will wish to participate, but creative planning can make giving much easier for employees. There are many different options to consider that will keep the level of participation in your cause quite high.
A creative option can be donating a percentage of company profits to a local homeless shelter that the company supports, and this can be a good example. Automatic deduction donations made by employees through payroll deductions can provide an easy way to give. Two employees spending half of their day at work working at the shelter each week can also be arranged by the company.
A fundraising fun run can also be arranged by the company to raise funds for the homeless shelter, and a 5K run can be a great idea. Offering special prizes to workers who volunteer to work at the shelter on their own personal time can be an option, and also by donating company gift certificates for the homeless shelter's annual auction.
It is said that an employee who is empowered is also a committed employee. When a cause excites somebody, it can also be said that they may want to share this with people. The social networks enhance this desire more times and this is observed more than before. You can make this work for you by having your employees do this and in the process make them share information about you and your cause marketing activities; share these with their friends on Facebook and their followers on Instagram or Twitter, and especially mentioning their part.
If you give employee recognitions that are specific, they will get excited to share these things through their social networks, and this extra exposure also boosts more interest in your company and the causes supported by your company.
While employee engagement can be improved quickly and can yield nearly immediate results, it can disappear just as fast. Make sure that your cause marketing and employee engagement plans aren't just a passing fad.
If you can have employee engagement in the long term, it can be more effective and it also encourages a loyal and long standing workforce that have increased productivity and effectiveness. Employees that are with the company for long have tendencies to be better in their relationships with their co-employees, work better as a team member, and also with good tendencies to bring others into this engaging and committed effort also.
Sebastian Troup loves writing about philanthropic solutions for businesses and non profit organizations. To get more <a href="http://www.truist.com">examples of corporate social responsibility</a>, or to find help setting up a <a href="http://truist.com/recent-trends-in-corporate-giving-highlighted-in-annual-report/">corporate charitable giving</a> program, please check out the Truist.com site now.
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---------------------------------
New Unique Article!
Title: Improve Engagement Of Employees By Using Cause Marketing
Author: Sebastian Troup
Email: articles@zerocompany.com
Keywords: corporate social responsibility,employee giving,employee giving program,workplace giving,corporate philanthropy,philanthropic solutions,online philanthropy,philanthropy
Word Count: 672
Category: Society
---------------------------------